Tuesday, 9 December 2014

Target Audience Profile Research


Pop Fan
The typical target audience for pop is 12 - 25 year olds which made up of females and some males. Pop is one of the main genres which is portrayed over the internet, music channels and advertisements.
Name: Chloe
Age: 14
Occupation: School Student
Hobbies: Going to concerts, listening to music and watching music videos, hanging out with her friends, shopping, dancing round her room and at her dance class. 

Chloe meets the typical codes and conventions of a pop fan as she is wearing the merchandise for One Direction, she is really happy and she is a female teenager which is a stereotypical age and gender for a pop fan. 


R&B Fan
The majority of R&B fans are teenagers/young adults roughly between the ages of 13-25. This could be because of the explicit lyrics in some of the songs, a majority of this age group are also females.  Females are attracted to R&B music because female R&B artists stereotypically make songs about being in love or heartbroken or because the male R&B artists will usually go topless in their music videos which attracts female attention.
Name: Anton
Age: 19
Occupation: Dancer
Hobbies: Dancing for large audiences, going out with friends, driving, going to the cinema, eating nandos and choreographing to his favourite music.

Anton meets the typical codes and conventions of an R&B fan as he is good looking, seems happy and dances which will attract female attention like R&B artists do.


Country Fan
The majority of country fans are males but females do enjoy country too. The typical age range for country fans is 18 - 50. As most of the fans are older, there are young country fans too who are fans of Taylor Swift and Miley Cyrus whilst she was featuring in Hannah Montana.
Name: Billy-Jo
Age: 44
Occupation: Farmer
Hobbies: Caring for animals, socialising with friends and playing the guitar.

Billy-Jo meets the typical codes and conventions of a country fan as he is a farmer who enjoys playing the guitar. He also wears clothes which stereotypically a country fan or artist would wear such as a shirt or a cowboy hat.




Rap Fan
The majority of the rap audience is made up of males between the ages of 14 - 30. Rap fans usually dress casually and wear big statement jewellery pieces.
Name: Ashen
Age: 19
Occupation: Football student
Hobbies: Playing football with friends, socialising with friends and going out clubbing.

Ashen meets the typical codes and conventions of a rap fan as he is a footballer who is wearing casual clothing. Although he doesn't have any statement jewellery on in his image, I could imagine him suiting it if he was wearing it.

Rock Fan
There is a equal split divide between females and males who are ages of 14 - 40 and they are the audience of rock music. They stereotypically will dye their hair black or a unique unusual colour which they wouldn't naturally have. They also have piercings and wear a lot of leather.

Name: Pierce
Age: 23
Occupation: Drummer
Hobbies: Seeing friends, drumming and shopping.

Pierce meets the typical codes and conventions of a rock fan as he is dressed in leather, has bleach blonde hair which he probably wasn't born with and wears a bandana. He also is doing a hand gesture which is associated with rock. He also is a drummer which rock fans stereotypically do in their spare time.

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