Research into Special Effects

Green Screen

I  have researched how to use a Green Screen in Final Cut Pro X by looking at different youtube videos. On these clips they use a green screen to change their backgrounds on a bigger scale to emphasise a professional setting. 

Movies and videos use green screen as it is much cheaper to change the backgrounds than travelling to different locations.
The video shows that Green screen is quite simple to use. You can change the effect by dragging it to the footage which will get rid of the green background. There are many things on Final Cut Pro X which can make the footage look professional.  You can crop the video in order to get rid of any unwanted lighting, this will help the video look more professional. In order to create a professional background it is important to make sure the green screen doesn't have any creases in it otherwise it wouldn't work properly.
Looking at this clip will be able to help me for when I'm editing my own music video, as I will know exactly how to use green screen sufficiently and how to edit a background onto it. 

Slow Motion

I have researched slow motion and how it is used to dramatise the scene. I have researched how you can do this in Final Cut Pro X. Looking at these clips have showed me that you must pick a good spot in order for the slow motion to work properly. You also have to cut the snippet of the clip where the slow motion will start and stop for it to work.  

You can go to the clip and right click and go down to retime and stretch the clip out for example 50%, this then means your clip is slowed down and conformed.   
I have learnt that when you create a slow motion it slows down the audio as well as the video, to prevent this from happening you must right click on the clip you have edited and click on 'detach audio' for it to not apply to the slowed down audio. You can also go on the same drop list and change the quality of your video to make it look more professional. 
This clip will help me to edit my music video If i decide to use slow motion and has taught me how to do something that I didn't know before.

Backgrounds

I  researched backgrounds on YouTube. You can change it by going on Final Cut Pro X and going on generators and changing the background. This gives the music video a interesting effect and may fit with the genre you are doing.   

Target Audience Profile Research

Pop Fan

The typical target audience for pop is 12 - 25 year olds which made up of females and some males. Pop is one of the main genres which is portrayed over the internet, music channels and advertisements.

Name: Chloe

Age: 14

Occupation: School Student

Hobbies: Going to concerts, listening to music and watching music videos, hanging out with her friends, shopping, dancing round her room and at her dance class. 

Chloe meets the typical codes and conventions of a pop fan as she is wearing the merchandise for One Direction, she is really happy and she is a female teenager which is a stereotypical age and gender for a pop fan. 

R&B Fan
The majority of R&B fans are teenagers/young adults roughly between the ages of 13-25. This could be because of the explicit lyrics in some of the songs, a majority of this age group are also females.  Females are attracted to R&B music because female R&B artists stereotypically make songs about being in love or heartbroken or because the male R&B artists will usually go topless in their music videos which attracts female attention.

Name: Anton
Age: 19
Occupation: Dancer
Hobbies: Dancing for large audiences, going out with friends, driving, going to the cinema, eating nandos and choreographing to his favourite music.

Anton meets the typical codes and conventions of an R&B fan as he is good looking, seems happy and dances which will attract female attention like R&B artists do.


Country Fan
The majority of country fans are males but females do enjoy country too. The typical age range for country fans is 18 - 50. As most of the fans are older, there are young country fans too who are fans of Taylor Swift and Miley Cyrus whilst she was featuring in Hannah Montana.

Name: Billy-Jo
Age: 44
Occupation: Farmer
Hobbies: Caring for animals, socialising with friends and playing the guitar.

Billy-Jo meets the typical codes and conventions of a country fan as he is a farmer who enjoys playing the guitar. He also wears clothes which stereotypically a country fan or artist would wear such as a shirt or a cowboy hat.




Rap Fan
The majority of the rap audience is made up of males between the ages of 14 - 30. Rap fans usually dress casually and wear big statement jewellery pieces.

Name: Ashen
Age: 19
Occupation: Football student
Hobbies: Playing football with friends, socialising with friends and going out clubbing.

Ashen meets the typical codes and conventions of a rap fan as he is a footballer who is wearing casual clothing. Although he doesn't have any statement jewellery on in his image, I could imagine him suiting it if he was wearing it.

Rock Fan
There is a equal split divide between females and males who are ages of 14 - 40 and they are the audience of rock music. They stereotypically will dye their hair black or a unique unusual colour which they wouldn't naturally have. They also have piercings and wear a lot of leather.

Name: Pierce
Age: 23
Occupation: Drummer
Hobbies: Seeing friends, drumming and shopping.

Pierce meets the typical codes and conventions of a rock fan as he is dressed in leather, has bleach blonde hair which he probably wasn't born with and wears a bandana. He also is doing a hand gesture which is associated with rock. He also is a drummer which rock fans stereotypically do in their spare time.

Music Consumption Research

I have created an online survey with several questions about music consumption. I sent it out to my family, a range of the teaching staff at my school and some of my teachers forwarded it on to their lower year classes. This allowed me to get responses from different genders in different age ranges.

The questions that I have used are:

The responses that I got were:

 

The most popular age range that answered my survey was between the ages 16-18 and the majority of the sample were females which is gender biased but I think that stereotypically, females are most likely going to watch music videos rather than males who are more likely to listen to the music rather than watch the video. The majority of my sample only watch music videos 0-3 times a week which isn't a lot considering how many music videos dominate the charts. Youtube is the biggest source for music videos in my sample but most of them would prefer to watch TV music channels if Youtube didn't exist which suggests that they would rather watch them for free rather than pay for a video on iTunes.  The most watched genre from my sample is pop followed by 'other' and the majority of my sample believe that pop is the most shown genre. The elements of making a music video successful are very close in popularity as the most important elements to my sample are choreography and storyline.

Branding Research

One Direction
One direction are a brand themselves as their logo is 1D. This logo is official merchandise for One Direction, it is spread across the world so that everyone can access it online, where there is an option to change the currency from pound to euro to dollar. They have lots of merchandise, accessories and gifts. They use social media like Twitter and Facebook to interact with fans. Social media allows them to see live responses from fans. Fans post their questions, love, gratitude and anything on their Facebook Fan Page or Twitter. Each band member has their own Twitter handle and can connect with fans immediately, although not all fans can get noticed since they each have over 2 million followers! 

They also have a website to post information, sell products like T-shirts, hoodies, posters, bracelets. The website is in several different languages. Fans are given a choice to choose their country. For example, if you are from New Zealand, you can click on NZ to find out the latest news about One Direction in New Zealand. The website is the same worldwide but the local news are different. 

YouTube lets the group and their manager know what is happening out there. For example, ticket sales for 1D’s UK and Ireland Arena Tour in 2013 were on sale just this past Saturday. This was seen on an article with a YouTube video where some fans were queuing and camping outside the ticket sales counter. The group gets to see what is happening. This may boost their confidence. Managers and sales agents can boost more sales by organising more concerts in the area knowing there are people who will go all out for the tickets. One Direction have their own nail polish, tooth brush, hat, necklace, bags, tops, phone-case, shorts, badges, jumpers, duvet cover, dolls, makeup, perfume and much more. Merchandise with their logo on it promotes One Direction. 

Beyonce
Beyonce has lots of merchandise items, which include of jumpers, perfume, sunglasses, pillows, mugs, body lotion, posters and much more.
Beyonce signed a contract with Pepsi. The company embarked on a hybrid project with Beyonce that include standard advertising like commercials as well as a multimillion-dollar fund to support the singer's creative projects. Over the last decade many consumer brands have been taking more active roles with artists, particularly in pop music. Converse, Red Bull and Toyota’s Scion line, for example, have become as familiar in the music business as any label or concert promoter by paying to help create and promulgate music. 

Beyonce has built a global brand around being one of the biggest names in pop and she works hard to keep it that way.

With 17 Grammy awards, $75 million in world record sales and a fourth world tour underway, Beyonce is one of the world's biggest names in show business.

Research into Record Labels

Copy of Music Labels - Created with Haiku Deck, presentation software that inspires