One Direction
One direction are a brand themselves as their logo is 1D. This logo is official merchandise for One Direction, it is spread across the world so that everyone can access it online, where there is an option to change the currency from pound to euro to dollar. They have lots of merchandise, accessories and gifts. They use social media like Twitter and Facebook to interact with fans. Social media allows them to see live responses from fans. Fans post their questions, love, gratitude and anything on their Facebook Fan Page or Twitter. Each band member has their own Twitter handle and can connect with fans immediately, although not all fans can get noticed since they each have over 2 million followers!
One direction are a brand themselves as their logo is 1D. This logo is official merchandise for One Direction, it is spread across the world so that everyone can access it online, where there is an option to change the currency from pound to euro to dollar. They have lots of merchandise, accessories and gifts. They use social media like Twitter and Facebook to interact with fans. Social media allows them to see live responses from fans. Fans post their questions, love, gratitude and anything on their Facebook Fan Page or Twitter. Each band member has their own Twitter handle and can connect with fans immediately, although not all fans can get noticed since they each have over 2 million followers!
They also have a website to post information, sell products like T-shirts, hoodies, posters, bracelets. The website is in several different languages. Fans are given a choice to choose their country. For example, if you are from New Zealand, you can click on NZ to find out the latest news about One Direction in New Zealand. The website is the same worldwide but the local news are different.
YouTube lets the group and their manager know what is happening out there. For example, ticket sales for 1D’s UK and Ireland Arena Tour in 2013 were on sale just this past Saturday. This was seen on an article with a YouTube video where some fans were queuing and camping outside the ticket sales counter. The group gets to see what is happening. This may boost their confidence. Managers and sales agents can boost more sales by organising more concerts in the area knowing there are people who will go all out for the tickets. One Direction have their own nail polish, tooth brush, hat, necklace, bags, tops, phone-case, shorts, badges, jumpers, duvet cover, dolls, makeup, perfume and much more. Merchandise with their logo on it promotes One Direction. 
BeyonceBeyonce has lots of merchandise items, which include of jumpers, perfume, sunglasses, pillows, mugs, body lotion, posters and much more.
Beyonce signed a contract with Pepsi. The company embarked on a hybrid project with Beyonce that include standard advertising like commercials as well as a multimillion-dollar fund to support the singer's creative projects. Over the last decade many consumer brands have been taking more active roles with artists, particularly in pop music. Converse, Red Bull and Toyota’s Scion line, for example, have become as familiar in the music business as any label or concert promoter by paying to help create and promulgate music.
Beyonce has built a global brand around being one of the biggest names in pop and she works hard to keep it that way.
With 17 Grammy awards, $75 million in world record sales and a fourth world tour underway, Beyonce is one of the world's biggest names in show business.
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