Monday, 8 December 2014

Music Consumption Research

I have created an online survey with several questions about music consumption. I sent it out to my family, a range of the teaching staff at my school and some of my teachers forwarded it on to their lower year classes. This allowed me to get responses from different genders in different age ranges.

The questions that I have used are:

The responses that I got were:


The most popular age range that answered my survey was between the ages 16-18 and the majority of the sample were females which is gender biased but I think that stereotypically, females are most likely going to watch music videos rather than males who are more likely to listen to the music rather than watch the video. The majority of my sample only watch music videos 0-3 times a week which isn't a lot considering how many music videos dominate the charts. Youtube is the biggest source for music videos in my sample but most of them would prefer to watch TV music channels if Youtube didn't exist which suggests that they would rather watch them for free rather than pay for a video on iTunes.  The most watched genre from my sample is pop followed by 'other' and the majority of my sample believe that pop is the most shown genre. The elements of making a music video successful are very close in popularity as the most important elements to my sample are choreography and storyline.


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